Artisans are NPCs who sell and craft. Two types of artisans can be introduced by completing a quest for each: Haedrig Eamon the Blacksmith and Covetous Shen the Jeweler. The previously announced Mystic Artisan has been pulled, possibly to be released later on. Artisans create items using materials the player can gather by scrapping acquired items and reducing them to their component parts. These materials are used to create items which will have random bonuses. Unlike Diablo II, rare and magic items can be enhanced, not just basic weaponry and armor. Crafting can also be used to train and improve the skills of the artisans rather than create new items. When artisans gain new levels, their shop reflects their higher skill level. The process of salvaging items into materials also makes inventory management easier. Blizzard stated that this crafting system was designed so that it would not slow down the pace of the game.
The top end gear you can find in Inferno might sell for far more, but as we all know, like .00001% of what you find in Inferno sells for anything, much less jackpot prices. And the quality is forever increasing since so many players are geared up for max MF in Inferno.
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High quality gear for level 25-50 chars doesn’t sell for as much as end game gear, but you don’t need to get such a quintuple-miracle of RNG for an item to have value. Can this sort of play actually prove profitable, though? There are some obvious drawbacks:
Gold stacks are tiny, compared to Inferno. Even with max Gold Find and MP10.
Normal and NM gems are almost without value, selling for much less than gold stacks.
Crafting mats are worth a lot less. Pages of Jewelcrafting sell for 1100ish, and Tomes of Jewelcrafting and Blacksmithing sell for around 800 each, while Tomes of Secret are 8-10k in Hardcore. (This is *not* true in Softcore, where NM and Hell crafting mats actually sell for more than Tomes of Secret. Though I think this is purely due to a scarcer supply and the value will drop dramatically if more people start farming the low levels.)